One of the core tenets of ASKET is fit. When it comes to womenswear, fit poses a different challenge. ASKETS's research found that women’s fit frustrations are rooted in body shape. So the product team has conducted countless hours of research and worked with fitting models across body types, to better understand these frustrations. With it they developed silhouettes and a sizing system that we hope will fit more women, better.
Admittedly we're a little biased but these jeans are a cut above the rest. The ASKET Standard Jean has a straight fit with a mid-waist that is flattering all round. By introducing the jean in 2 builds (straighter and curvier) it means women with different body types can opt for the same style.
Working with a heritage family run mill (4th generation to be precise), the jeans are cut from a custom 13 Oz denim in 98,5% organic cotton and 1,5% Biodegradable elastane. Sturdier than the average jean, this pair gives structure in all the right places, whilst maintaining some flexibility thanks to the stretch from the elastane.