WHAT IS WRONG WITH EFFORT?
We stumbled upon a quote by Mindy Kaling a while back, that really hit home with us.
"I’ve never understood the compliment 'effortless.' People love to say: 'She just walked into the party, charming people with her effortless beauty.' I don’t understand that at all. What’s so wrong with effort, anyway? It means you care. I made an effort. I am effortful!"
Such an old story by now: damned if we do, damned if we don't. Women are judged for being vain but equally so if we're not living up to the standards and norms in society. The amount of effort - the amount of money and time spent! - on making sure we look effortlessly *insert any adjective here*.
While we do understand Mindy's words weren't meant to solely spark outfit inspiration, we couldn't help ourselves. Here are a few of our favourite looks that has effort written allover! Enjoy - and remember: we're buying! Let us know if you have any vintage treasures you're ready to let go off and we will make the effort to take them off your hands!